There are several ways that you will be able to make local SEO work for your business in 2018.
Title/Meta Description Tags
The first way is to make sure that you are paying attention to your title and meta description tags. This is means that you need to make sure that you are using keywords that are relevant and useful information. By doing this, you will help people to find you when they search, and you will show those people what you are selling.
The second way is to make sure that you have the correct information in the online directories. When people are looking for you online, you want to make sure that you have the accurate contact information. Therefore, you will need to ensure that the name of the business along with the address and phone number is correct.
The third way is to verify, claim, and optimize the business listing. By doing this you will be able to access all of the resources of Google Maps. Therefore, the business listing is going to need to include three main things. These things will be the contact information and link to the website, the hours of the business, and no information that is repeated.
The fourth way is to try to be in the three pack of Google’s Local. When you have everything optimized properly, you will need to include a map that is going to show your location, the rating of the business based on the reviews from the customers, a small description of the business along in the address and phone number, and the link to the website.
The fifth way is to make sure that you buy attention to all of the online reviews. When people are looking for something, they are going to look at reviews like personal recommendations. Google is also going to look at these reviews when they are considering your ranking in the search engine. Therefore, you are going to want a lot of positive reviews for the growth of your business and rankings.