The whole world has gone online for shopping needs long ago, and in 2020, online marketing is a thing everyone encounters on a day-to-day basis. While to an average Joe next door, online marketing may seem like a foreign concept associated with annoying pop-up windows on their favorite news site, to a marketer, having an effective online marketing strategy may be the difference between life and going out in a blaze of all but glory.
A good marketing strategy needs an appropriate means to achieve the sweet end, which is sales and profits. Online marketing is no different – yet the tools go digital along with it. As a good online marketer, you must account for a lot of factors: gathering the right keywords, optimize your texts, gather statistics for your website, establish your presence in social media, persuade your customers to subscribe to your newsletter, gather statistics for your social media, analyze your mailing efficiency, analyze all your data and optimize your marketing strategy, top it all with graphs. Like no one else, we here at Whatagraph understand that it might be challenging not to lose your mind in the process. That’s why our analysts have picked through tons (or terabytes, better say) of info to fish out the cream of the crop – the Top 10 digital marketing tools not to miss out on in 2020.
Anyone wants a Swiss knife solution, don’t they? That’s why you need to check out SemRush in case you haven’t already. A long-lasting solution for marketers worldwide, SemRush is a digital marketing toolset that will allow you to build backlinks, search for keywords and optimize them, track your search engine position, and pull various statistics to get the most of your marketing strategy. Literally, if your options are somehow limited to just one tool, SemRush is the one you must consider. On the downside, the free account is limited in functionality, and the subscription may cost a hefty sum, especially for those marketers whose budgets are limited. However, like most of the paid subscription-based digital marketing tools out on the Internet, SemRush offers a 14-day free trial for you to check out the service.
A humble brag here – and not just because we think we are the best. Whatagraph is an innovative solution to get all the data you need for a successful online marketing campaign, but also present them in style! Whether you are a marketer, an SEO specialist, or a dedicated web master, Whatagraph will allow you to gather all the statistics and have them available in an attractive, easy to understand form, with graphs, diagrams, and every little thing any stakeholder wants to see. With more than 30 integration options, you can automate the analytics gathering process, lead several parallel campaigns, and save both time and money by simply signing up to Whatagraph! Start your free trial and get 30+ premade report templates today to make your online marketing a cakewalk!
The first thing to do when starting a new online marketing campaign is to implement an email marketing strategy. With over 12 million users worldwide (which is enough to populate a small country, mind you), MailChimp is one of the best tools in the niche ever. The tool has been effective for more than 19 years, and you can add it to your arsenal for free right now. Keep in mind, though: when you reach 2,000 subscribers, the free subscription will be void. But it is more than enough to check all the benefits.
No successful marketer these days can make it without managing social media marketing. Yet this may be quite a feat to achieve! Hootsuite has you covered. You can use the tool like an actual nail gun: just make a bunch of posts and schedule them to go online and save your precious time to nail all the things you would not have time for otherwise (pun totally intended)! But that’s not all! A real hoot among digital marketing tools, Hootsuite will allow you to lock on influencers in your niche, see what works for them, and take the best of their strategies all for yourself! Isn’t it a blast?
5. Screaming Frog SEO
Trying to conquer Twitter and market through microblogging? Then step no further without Followerwonk under your belt! Success here requires planning, and planning requires data. That’s where digital marketing tools are indispensable. Followerwonk will help you find your followers, check and compare their profiles, sort your followers by location or any one of the numerous criteria, and understand the kind of content that will launch your business to reach new heights through efficient marketing.
Do you love graphs as much as we do here in Whatagraph? But can you make one? We certainly can, but there are times when even the best of us get a little bit puzzled. On days like that, it is time to fish out Canva from your bag of digital marketing tools. Canva helps to create graphs with ease. If you’re not particularly good with the complexities of InDesign or Photoshop, you’ll enjoy Canva’s easy-to-use set of templates and clip art. The downside is, well, this one is a bit on the one-trick-pony side of things.
Keywords, backlink analysis, page analytics – whether on a free or paid basis, Moz can help you out. Another great thing is that Moz offers a handy Chrome plugin to make your life as a marketer even easier.
Do your competitors seem like monsters you can’t topple? Maybe, you just didn’t catch a trend they did. Become a yokozuna champion with BuzzSumo and know all your niche trends in just a couple of clicks! Get your 7-day free trial and check out the weight your brand can gain with the tool!
10. Google Analytics
Guess what, it still works! Adding some lines of Analytics code to your website doesn’t take much time or effort, but can pay off a plenty! Knowing where your traffic source is may prove vital in focusing your SEO strategy. This can save you both time and money and keep you from wasting precious resources.
An Arsenal of Yours
As you can see, there are a plethora of digital marketing tools out there on the Internet. You can start with this list and explore the options or try out one of our picks and bring your online marketing campaign to a whole new level. A tried old horse like Google Analytics or a space edge automation tool like Whatagraph – the choice is yours! Just don’t be the one to use the pen & pencil method.