If you own and operate a car wash, you’re probably familiar with the struggle to get people to pull over. Maybe some of these advertising tips can help!
1. Make Bigger Signs
If people aren’t paying attention to your signs, have you considered the possibility that they can’t really see them? It might be perfectly legible to you, but it might be a small, colorful blur to passing motorists. Try making your signs bigger and see if your traffic improves.
2. Use More Color
Speaking of color, there’s a reason why gas stations and car washes are fond of the entire rainbow. It’s all about grabbing attention from potential customers even when they’re whizzing by at 60 miles per hour. Don’t try to be a subtle, sophisticated car wash; use what bright and gaudy hues are at your disposal.
3. Offer More Incentives
Do you have a lobby with vending machines and free wi-fi? Be sure to advertise this in your flyers and leaflets. Do you offer special discounts for students, seniors and veterans? Trumpet this fact on social media. Everyone loves getting a deal, so take advantage of that mindset.
4. Advertise Your Reconstructions
Maybe you want a bigger car wash. Maybe you want to extend your arches and tunnels so that you can accommodate jeeps and trucks as well as cars. Talk to car wash construction companies; then advertise your remodel every step of the way. Get people excited about what’s coming.
5. Saturate the Market
The great thing about complete car wash systems California is that you offer something everyone needs, so you can advertise to multiple demographics without worrying about crossovers or generation gaps. Who doesn’t love a buff, shiny car? Dangle that vision in front of their eyes until you’ve secured their business.
These are just a few ways to attract more customers to your car wash. There are many more, but let these suggestions serve as guidelines for further action. They can be your first attempts at fresh marketing, but they don’t have to be your last!