Video Lets Publishers Monetize Their Content Better

There are a number of ways to monetize content on a website, such as displaying ads and using affiliate links. Many publishers utilize several income streams, but most probably start with ads. After all, it’s very easy to sign up for ad programs and to embed ads in articles.

However, sites need a lot of traffic to generate significant income through ads. Embedding affiliate links is often a more profitable way, if you can reach an audience with products that match their interest. But instead of simply embedding these links in their site’s text content, publishers can also make use of video. Combining videos and affiliate links can often help them to even better monetize their content. Choosing the best website video player for this purpose is therefore a crucial decision.

The BOSS video player offers an easy-to-use back panel so that publishers can add information based on time codes. Having such a customizable video player at their disposal gives them full control and lets them experiment and test. The video player also looks more upscale, compared to embedding a free video player, which helps online publications to look more sophisticated, especially if the content is meant to reach an affluent audience.