No matter what kind of business you run, you need carefully and properly crafted marketing materials. These materials should include newsletters, product sheets, brochures, booklets, and so on. Unfortunately, some businesses are yet to see the full potential of creating these materials. Unfortunately, many companies make the mistake of jumping on desktop publishing software to create these materials on their own instead of relying on professionals like Print-print.co.uk.
To succeed with your print marketing this year, you should consider the benefits of working with professionals, and incorporate the tips we will share here.
Get your company logo designed professionally
Not having a logo or not using a professionally designed logo is a good way to make sure no one ever reads your brochure. Don’t try to design a logo on your own. Any professional printing company should be able to help you create a quality logo, but you can also contact an advertising agency for a great logo as well. A logo designed by a professional will look clean, classy, and will be eye-catching and effective both in colour and in black and white. The logo will look great in small size or large size brochures and print materials as well.
Make sure the printed materials are in line with the principles of great graphic design
You probably do not know anything about the principles of quality graphic designs. However, for the best print marketing results, you will need to be sure your company’s materials are designed based on these principles. Here are some quick things to know in order to stay in line.
- The final print must look clean
- Use headings and subheadings to direct the reader on where to look on each page
- Break up paragraphs with images
- Avoid a crowded look
- Use captions in your photos
- Use charts and graphs instead of tables
Pay for good images
Instead of using amateur images of your office, accessories, supplies, etc. in your brochure, you will be best served by paying professionals to do the work for you. It doesn’t matter if you are a small business; high quality professional images in your brochure are a must, and amateur snapshots will only end up giving a negative impression of your business instead of bringing in prospects. Here is more on the importance of corporate photography.
Create a print marketing desk
As your business grows and as you take part in different trade shows, your print-marketing needs will continue to grow. It is therefore important to have someone that is responsible for anticipating future needs, maintaining your print marketing inventory, and supervising the production of your print materials. Without proper coordination of your print marketing campaign, the process can become very frustrating, and your results will suffer.
By following these tips, you should see better results in your print marketing this year.