Apple is enhancing their iPhone software. In the past, the company promised that it listens to customers suggestions and allows third-party developers to develop applications and games for the phone. It seems that this upgrade of software changed a lot how iPhone is portrayed by users. Without any way for third-party developers to develop software for the phone, iPhone was often portrayed as having less features then other similar gadgets. So what did this change result in? When it comes to games tilting the device in various directions, or with combinations of tilts and screen taps will navigate the display and environment in many games. When it comes to applications, developers will be able to have access to many aspects of the device such as the touch screen, camera and the accelerometer. This is why iPhone is so popular.