Advertising has gotten a lot easier for many businesses, whether you run a huge company or a small mom-and-pop shop. At one point and time, marketing was extremely costly and for smaller businesses, running on the words of other was the best ways to get the word out about your company. Thankfully, the Internet has allowed small businesses to continue to grow by giving them a more affordable way to market new products and reach out to new audiences.
What does social media mean and why is it important to you? Understanding this method of marketing and knowing how to use it successfully can help your business tremendously.
Understanding Social Media
Social media is just another form of interacting with individuals through a media outlet. Like any other media outlet, you can relay messages and information about new products and your business that you would through any other outlet, including a television commercial or newspaper article. Using social media may offer a few more benefits for companies because you can reach out to customers directly, hear feedback and share any kind of content.
On a social media page, like Facebook or Twitter, being successful is easy with three simple tips.
- Respond and react to customers that share their feedback, positive and negative, and ideas with you about your business. Their ability to contact you directly and provide reviews not only on their own pages but on yours as well means your customer service has the opportunity to improve, especially if you share your concern with their concerns. They will feel closer to your business and be more likely to return or spread a positive word about your company.
- Carefully consider the content you are posting, because the joy of social media means that you don’t always have to push products onto your customers. It is nice to hear about new products and get information on your business, but being an overly pushy salesman can annoy your followers. Posting content that is relatable, funny and sparks conversation and emotion with your customers will help them feel connected and involved with your business.
- Maintaining a relationship with your customers is important, but isn’t always easy if you can’t reach them because they haven’t shopped or done business with you in awhile. Staying active via social media is easy, especially if you make a goal to publish content frequently. Posting once or twice a week on your social media pages will show your customers that you’re going the extra mile to stay in touch with them, as well as keep them interested and give them a chance to see what they’re missing.